Connecting Brand and Entertainment Marketers for 30 Years!

Since The L.A. Office was created in 1994, our goal has always been consistent: Provide the tools and services that bring the brand and entertainment marketing communities together! Our unique approach, including events, services and online activities, focus on connecting a community of marketers to create successful marketing partnerships.

We simplify the research and connect marketers through a wide range of unique services: an exclusive online community known as MarketingPartnerships.com and LastCall.news; RoadShow On-Demand Property Reviews; biannual marketing events; innovative online events and personalized consulting.


Corporate Membership

OUR MEMBERS ARE THE TOP TIER COMPANIES THAT ARE DRIVING THE PARTNERSHIP MARKETING BUSINESS FORWARD

Our Corporate Members include movie studios, television networks, content creators, consumer brands, toy and gaming companies, theme parks, retail and entertainment centers, non-profits, promotional agencies, and more. We are expanding to promote new streaming content services and sports entities as they start to elevate their strategic alliances.

Our Corporate Membership program is the cost-effective and efficient way to reach your promotions and partnerships goals. We reach over 50,000 marketers through our weekly email marketing efforts, Marketing Partnerships networking site, and industry-leading events. Members include the leaders in entertainment, sports, consumer marketing, non-profits, and agencies representing all of these types of companies.

Corporate Members receive a portfolio of services that introduce their team, company, marketing initiatives and capabilities to the marketing community. Here's a brief summary of the benefits that our members receive:

Customized exposure on MarketingPartnerships.com and LastCall.news:

  • Dedicated Company Page: Introduce your team, company, marketing opportunities/properties and success stories to the partnership marketing community
  • Unlimited Property Pages: Connect your opportunities to marketers throughout the country
  • Exclusive Engagement Tools: RoadShow On-Demand and Member Spotlights present your properties in your voice and showcase your individual industry knowledge and acumen
  • Email and Web Marketing Activities: Promote all of the above touchpoints via newsletters, LastCall.news and MarketingPartnerships.com

Consultation with The L.A. Office’s Membership & Management teams

VIP Access for your Entire Team; benefits include:

  • Direct Message members on the site (approx. 8,500 marketers)
  • Research details on 10,000+ partnership case studies & 2,000 past promotional TV spots
  • Upload and attach partnership case studies
  • Complete access with contact information, to 1,000 promotional opportunities on the site

All this… and so much more for only $3,250 per year!




Learn More  Meet our Members Join Today



MarketingPartnerships.com

the only business networking site dedicated to the promotions marketing community!

MarketingPartnerships.com is a unique online community where over 7,700 brand and entertainment marketers access vital information, share industry knowledge and explore partnership opportunities. Membership continues to grow each day, and brand and entertainment companies contribute new insights and marketing opportunities each day. Sign up today and be a part of this dynamic community!

  • Find your next great partnership! Easily and quickly identify and connect with our 7,700 members from leading brands and agencies
  • Make Research a snap with our database of over 13,000 partnerships and 3,000 TV spots
  • Promote your properties and partnership success on dedicated company and property pages
  • See what’s hot with our Trending reports

A FREE Basic Membership gives you a snapshot of the Industry while VIP Membership grants FULL ACCESS to all of the content and privileges on Marketing Partnerships.

The L.A. Office The L.A. Office The L.A. Office The L.A. Office

PROPERTY PAGES

Visual sell sheets that share upcoming partnership opportunities from a variety of categories!

PEOPLE PAGES

Connect with any of our 7,200+ members from a variety of marketing backgrounds!

COMPANY PAGES

Find people or opportunities by searching through companies.

PARTNERSHIP DATABASES

With 25+ years of research, we have a database of 9,000+ past partnerships!


Exclusive Content on Marketing Partnerships

RoadShow On-Demand Delivers Instant Access to the Best Marketing Opportunities Around

The L.A. Office regularly releases brand-new RoadShow On-Demand Property Reviews, showcasing entertainment companies, and their hottest marketing opportunities. The RoadShow Property Reviews feature a "show-and-tell" format covering the full spectrum of entertainment, from film and television to music and video games. Through this format, brands get an early peek at upcoming partnership opportunities with entertainment companies, as well as access the individuals who are responsible for decisions for each property.

To watch the two Featured Property Reviews, all you need is a FREE Basic Profile on MarketingPartnerships.com. There is no cost to create or maintain a Basic Profile. To create a profile, click here.

PLAYMONSTER

THE Y

CHUCK E. CHEESE

FANDANGO

 

 



Powerful Events

Where Brands and Entertainment Meet, Connect and Create Deals

The L.A. Office hosts two events that are like none-other in the industry! Both the Industry Insights Summit and the Brand Partnership Forum bring together top client-side brand and entertainment partnership marketers. Over 100 different companies are represented at each event, and on the entertainment side, every major Film Studio, TV Network, Music Company and Theme Park are represented. Attendance at each event is kept to 150-client side marketers, to ensure an intimate environment of key decision-makers from each organization. Most importantly, some of the industry’s biggest marketing deals are generated through attendance at our events.

Attendees at each 3-day conference will hear from top-brands about tactics, trends in insights in their categories. The linchpin for these events is the networking opportunities borne out of bringing an intimate community of 150 client-side marketers to one conference.

                 

Over 300 marketing programs have been born through our service and events. Check out some of these programs:

Born through The L.A. Office




 

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Testimonials

CLICK TO VIEW ALL

"This is not only the best-produced conference I have ever attended, the removal of aggressive sales people creates an environment where real connections can happen." Joe Corn, Associate Director of Membership Experience/Operations
Sam's Club
"The L.A. Office continues to exceed expectations with a great mix of attendees - from brands to studios to non-profits to more creating an environment rich with possibilities and creativity " Anna Saalfeld, Senior Brand Director, P&G Studios
Procter & Gamble
"The Marketing Partnerships Summit does not disappoint! The best event in the industry to connect and learn from thought leaders in partnerships." Amy Pagels, VP. Licensing and Partnerships
Jel Sert Company
"We have made so many valuable connections at this conference over the years. It's a perfect blend of networking, education, and fun. Everyone is accommodated, from the veterans to the newbies, to introverts like me!" Amy Ivan, Director, Consumer Marketing
Hallmark Channel
"Conversations. Connections. Content. And conclusions. This event continues to be so valuable." Andre Macklin, Global Director, Digital Marketing & Sponsorships
UPS
"The Marketing Partnerships Summit is an incredible event that brings together the best marketers for inspiring content, networking, and building future partnerships. I always leave the conference with fresh, new ideas to drive our brands. " Chris Rago, Entertainment Market Manager, Global Alliances
McDonald's Corporation
"I was unsure what type of connections I would make here, but pleasantly surprised how many connections I've made. Can't wait for the next one. " Malori Nortz, Senior Manager, Brand Strategy
Abercrombie, Hollister & Gillyhicks
"This event was such an amazing experience! I feel so lucky to have been given the opportunity to come and meet as many people that I have and make true genuine connections. " Lindsay Mundell, Sr. Digital Marketing Manager
Henkel
"The LA Office has established a unique culture and membership that make its events a must attend every time. I am proud to be a part of the community! " Chris Bilotta, Director of Promotions and Partnerships
ValPak
"Year over year the Summit exceeds my very high expectations. The sessions, networking, locations and opportunities to build collaborations that are unique and exciting to our audiences are always exceptional. Thank you for continuing to bring us together! " Anne Travous, National Brand Partnerships Manager
Best Friends Animal Society
"The L.A. Office Marketing Partnerships Summit is the only networking event that brings together a curated group of attendees from best-in-class companies across multiple industries and makes it fun! " Scott Shillet, VP, Licensing (Hardlines & Partnerships)
Peanuts Worldwide
"The perfect opportunity to grow my professional network, hear examples of partnerships that were successful, and get conversations started about potential partnerships. This event is truly one-of-a-kind!" Alyssa Foster, Brand Partnerships and Entertainment PR 
Southwest Airlines
“I've been attending this event for over 15 years and it gets better every year. I've secured partnerships with Peanuts, Topco and many others.” David Bynder, SVP, Global Brand Partnerships & Marketing
DreamWorks Television Animation
“This was my first LA Office event and I loved the inspiring and highly relevant speakers, plenty of time to network, and fun ways to connect across companies. ”Jennifer Koen, Head of Brand Partnerships
Pinterest
“All I can say is wow! As a first time attendee I wasn't sure what to expect, but this Summit has completely set the bar high. To be in a room with so many trailblazers and thought-leaders in our industry is an unmatched opportunity. Thank you! ”Elizabeth June, Senior Marketing Manager, Brand Strategy
Ashley
“The quality of attendees and content will definitely have us coming back. ”Caitlin McCormick, Head of Strategic Vendor Partnerships
REI
“Another great Summit connecting with best-in-class and strategic partners!”Brian Widener, Director, Business Development and Partnerships
T-Mobile
“I highly recommend the L.A. Office Marketing Partnerships Summit to anyone who works in partnerships. I've made a number of invaluable relationships at the Summit, a number of which have translated into successful brand partnerships.”Jim Sias, Head of Communications and Cultural Partnerships
Campari America
“The Marketing Partnership Summit is an event that cannot be missed for anyone in brand or marketing. Every time I attend, I learn and met new people that impact my business.”Jenny Applegate, Senior Director, Brand & Marketing
Topco
“I was so inspired and pleasantly surprised by all of the speakers. We are now looking at partnerships opportunities in places we have never thought to before. So impactful! ” Deb Lawson, Head of Alliance Marketing & Activations
Princess Cruises
“At first, I was afraid of being pitched non-stop at my first LA Office event. I was pleasantly surprised when this was not the case! There was a great respect for everyone and the companies they represent. The atmosphere was collaborative and time was well spent hearing from top notch speakers with networking opportunities in between. It’s a can’t-miss opportunity for any brand looking to grow their business or expand into other areas.” John Torre, Sr. Manager, Frozen Foods Marketing
Kellogg's
"The Marketing Partnerships Summit was an amazing immersion into the industry. I've made great connections for both short term and long term partnerships and learned so much about industry trends! " Julia deBrabander, Director, Partnerships & Promotions
Free People
“A group dedicated to getting things done and having fun. Nothing compares to an LA Office event.” My-Lan Beauford
Warner Bros. Home Entertainment
“The best networking event there is. Period. You leave feeling inspired, and with strong connections that turn into real opportunities. ” Nathan Measom, Director of Cause Marketing
American Red Cross
"Everyone at the conference has been warm, helpful, and friendly. We all genuinely want to help each other and build each other up - driving strong new business opportunities. " Sam Hovland, Senior Brand Manager- Hormel Pepperoni
Hormel
“It creates endless possibilities for connecting and collaborating. This event expands your network and creates unique marketing alliances. ” Neil Roberts, VP Marketing and Brand Partnerships
Tennis Channel
“Marketing Partnerships events balance insights, networking and organic integrations in a focused, intimate creative setting that results in deals! ” Rick Murray, SVP, Talent and Brand Integration - iHeart Radio
iHeart Radio
“An amazing gathering of partnership thought-leaders from over 100 companies. The brand presentations were excellent and clearly demonstrated how partnerships can be both creative and deliver positive business results. The networking activities were great; and I now have a lot of follow up opportunities to explore!” Victoria Gottlieb, Senior Director, Global Partnerships
Marriott International
“The Marketing Partnerships Summit is by far one of the best events I have attended. Terrific hosts. Genuinely enthusiastic partners who want to connect and explore ways to do awesome work together. ” Sunni Hickman, VP, Marketing
Harlem Globetrotters
“Always a hit. It’s a great time to connect face-to-face with current connections, but it always leads to meeting new potential partners as well. I look forward to all of the events each year.” Zion Doran, Omni Marketing Lead
WK Kellogg Co.

Why Should You Attend The Summit.

Meet Top Marketing Executives

Attendance is only open to 150 senior-level, client-side marketers. This means your conversations are landing on the laps of key decision makers.

Connect With Key Decision Makers

The intimate nature of this event allows everyone to have meaningful conversations, expand their partnership network and collaborate with like-minded integrated marketing executives.

Stay Current On New Promotional Trends & Opportunities

Learn marketing partnership tactics from important and active industries, as well as new methods and skills to take back to your office.

New Opportunities

In addition to receiving insights and learning about partnership marketing tactics from leading brands, everyone will have a chance to hear about upcoming promotional initiatives from marketers representing a wide variety of entertainment companies, non-profits and other brands.

PARTNERSHIPS ARE BORN HERE!

Bringing the right people together with ample networking and creative networking tools leads to relationships that create new business opportunities. We couldn't be happier about the fact that hundreds of programs have been born at our events!

 

 



Consulting Services

Your Connection to the Entertainment Industry

Many brands either do not have a physical presence in Los Angeles, or do not have the expertise necessary to navigate the world of entertainment partnership marketing. The L.A. Office provides clients with a local presence and an acumen build successful entertainment partnerships. The L.A. Office consulting service identifies the hottest properties, connects the key decision-makers and guides clients through all phases of the partnership marketing process. With the global entertainment business becoming ever more complex, The L.A. Office offers clients a suite of partnership services, including:

  • PROPERTY IDENTIFICATION – The L.A. Office evaluates hundreds of marketing opportunities and identifies the leading programs to strengthen the bond between your brand and consumers.
  • ACCESS – The L.A. Office has worked with all major entertainment companies, allowing us to promote your brand directly to key brand and entertainment executives.
  • PRESENTATIONS – In addition to traditional property reviews, The L.A. Office will streamline your review process by culling through the numerous available opportunities and presenting only those that meet your company's marketing goals and objectives.
  • NEGOTIATION – With experience promoting both brands and entertainment properties, The L.A. Office helps streamline negotiations, often resulting in significant cost savings.
  • SUPPORT – The L.A. Office continually works with its vast network of brand and entertainment industry partners providing your company with a constant presence within the entertainment marketing industry.

 

Check out some of the programs we've helped put together in the past.

Born through The L.A. Office

OTTER POPS | EXTRA TV

The Jel Sert Company and Telepictures' ExtraTV teamed up to promote the 2017 “Otter Pop Vibes Tour”.

FLA-VOR-ICE | UNIVERSAL STUDIOS

Mktg Partnership between Jel Sert and TRANSFORMERS THE RIDE 3D

HALLMARK CHANNEL | CHEESECAKE FACTORY

Nat'l promo for Hallmark Channel original movie

DISNEY | SOUTHWEST

Disney Home Entertainment and Southwest Airlines for Tinker Bell

 

 

Contact Us

The L.A. Office

8981 West Sunset Blvd. Ste. 501 - West Hollywood, CA 90069
(310) 275-2088

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