Connecting Brand and Entertainment Marketers for over 25 Years!
Since The L.A. Office was created in 1994, our goal has always been consistent: Provide the tools and services that bring the brand and entertainment marketing communities together! Our unique approach, including events, services and online activities, focus on connecting a community of marketers to create successful marketing partnerships.
We simplify the research and connect marketers through a wide range of unique services: an exclusive online community known as MarketingPartnerships.com and LastCall.news; RoadShow On-Demand Property Reviews; biannual marketing events; innovative online events and personalized consulting.
Corporate Membership
OUR MEMBERS ARE THE TOP TIER COMPANIES THAT ARE DRIVING THE PARTNERSHIP MARKETING BUSINESS FORWARD
Our Corporate Members include movie studios, television networks, content creators, consumer brands, toy and gaming companies, theme parks, retail and entertainment centers, non-profits, promotional agencies, and more. We are expanding to promote new streaming content services and sports entities as they start to elevate their strategic alliances.
Our Corporate Membership program is the cost-effective and efficient way to reach your promotions and partnerships goals. We reach over 50,000 marketers through our weekly email marketing efforts, Marketing Partnerships networking site, and industry-leading events. Members include the leaders in entertainment, sports, consumer marketing, non-profits, and agencies representing all of these types of companies.
Corporate Members receive a portfolio of services that introduce their team, company, marketing initiatives and capabilities to the marketing community. Here's a brief summary of the benefits that our members receive:
Customized exposure on MarketingPartnerships.com and LastCall.news:
- Dedicated Company Page: Introduce your team, company, marketing opportunities/properties and success stories to the partnership marketing community
- Unlimited Property Pages: Connect your opportunities to marketers throughout the country
- Exclusive Engagement Tools: RoadShow On-Demand and Member Spotlights present your properties in your voice and showcase your individual industry knowledge and acumen
- Email and Web Marketing Activities: Promote all of the above touchpoints via newsletters, LastCall.news and MarketingPartnerships.com
Consultation with The L.A. Office’s Membership & Management teams
VIP Access for your Entire Team; benefits include:
- Direct Message members on the site (approx. 7,200 marketers)
- Research details on 10,000+ partnership case studies & 2,000 past promotional TV spots
- Upload and attach partnership case studies
- Complete access with contact information, to 1,000 promotional opportunities on the site
All this… and so much more for only $3,250 per year!
MarketingPartnerships.com
the only business networking site dedicated to the promotions marketing community!
MarketingPartnerships.com is a unique online community where over 7,700 brand and entertainment marketers access vital information, share industry knowledge and explore partnership opportunities. Membership continues to grow each day, and brand and entertainment companies contribute new insights and marketing opportunities each day. Sign up today and be a part of this dynamic community!
- Find your next great partnership! Easily and quickly identify and connect with our 7,700 members from leading brands and agencies
- Make Research a snap with our database of over 13,000 partnerships and 3,000 TV spots
- Promote your properties and partnership success on dedicated company and property pages
- See what’s hot with our Trending reports
A FREE Basic Membership gives you a snapshot of the Industry while VIP Membership grants FULL ACCESS to all of the content and privileges on Marketing Partnerships.
PROPERTY PAGES
Visual sell sheets that share upcoming partnership opportunities from a variety of categories!
PEOPLE PAGES
Connect with any of our 7,200+ members from a variety of marketing backgrounds!
COMPANY PAGES
Find people or opportunities by searching through companies.
PARTNERSHIP DATABASES
With 20+ years of research, we have a database of 9,000+ past partnerships!
Exclusive Content on Marketing Partnerships
RoadShow On-Demand Delivers Instant Access to the Best Marketing Opportunities Around
The L.A. Office regularly releases brand-new RoadShow On-Demand Property Reviews, showcasing entertainment companies, and their hottest marketing opportunities. The RoadShow Property Reviews feature a "show-and-tell" format covering the full spectrum of entertainment, from film and television to music and video games. Through this format, brands get an early peek at upcoming partnership opportunities with entertainment companies, as well as access the individuals who are responsible for decisions for each property.
To watch the two Featured Property Reviews, all you need is a FREE Basic Profile on MarketingPartnerships.com. There is no cost to create or maintain a Basic Profile. To create a profile, click here.
PLAYMONSTER
THE Y
CHUCK E. CHEESE
FANDANGO
Powerful Events
Where Brands and Entertainment Meet, Connect and Create Deals
The L.A. Office hosts two events that are like none-other in the industry! Both the Industry Insights Summit and the Brand Partnership Forum bring together top client-side brand and entertainment partnership marketers. Over 100 different companies are represented at each event, and on the entertainment side, every major Film Studio, TV Network, Music Company and Theme Park are represented. Attendance at each event is kept to 150-client side marketers, to ensure an intimate environment of key decision-makers from each organization. Most importantly, some of the industry’s biggest marketing deals are generated through attendance at our events.
Attendees at each 3-day conference will hear from top-brands about tactics, trends in insights in their categories. The linchpin for these events is the networking opportunities borne out of bringing an intimate community of 150 client-side marketers to one conference.
Over 200 marketing programs have been born through our service and events. Check out some of these programs:
Brand Partnership Forum
Location TBD - Fall 2023
The Brand Partnership Forum is an exclusive 3-day event that provides 150 client-side marketers the unique opportunity to learn about today's hottest brand partnership trends, activities and opportunities. Attendees listen directly to experts from world-class brands, such as McDonald's, Nissan, T-Mobile, Tyson, ReadyPac, Hostess, Kellogg's, Pinterest as they share their secrets for creating successful brand partnerships. Attendance is strictly "invitation only," allowing Forum attendees exclusive access to connect with the most influential marketers in the business.
Marketing Partnerships Summit
Napa Valley Marriott Hotel and Spa- May 15-17, 2023
In addition to gaining insights from great brand marketers, attendees learn new promotional techniques that are transforming the partnership marketing business. Sessions are led by industry thought leaders that will discuss trends and opportunities from their industry, introduce their company’s marketing activities and highlight new and innovative tactics that are driving their partnership marketing business. As a benefit to all of our attendees, everyone will also have the opportunity to hear about promotion opportunities from a number of entertainment companies and non-profit organizations.
People Are Talking L.A. Office Events
CLICK TO VIEW ALL"The Forum was the perfect opportunity to grow my professional network, hear examples of partnerships that were successful, and get conversations started about potential partnerships. This event is truly one-of-a-kind!" Alyssa Eliasen, Communication Specialist & Spokesperson
Southwest Airlines
“I was expecting a typical conference but found an event that is so creative, collaborative and fun! I feel so honored to be an attendee!”Lindsley Lowell, Trade PR & Digital Manage
Schwarzkopf Professional
“Year after year I’m amazed at the quality of the content & networking. If you don’t leave this meeting wowed & connected it’s your own fault! The opportunities are endless.” Julie Lynn York, Group Manager,Partnership Marketing
Brown-Forman Beverages
"The events are a priceless event for us. We’ve closed over a dozen partnership deals from the event!" Marissa Durazzo, Director, Partnerships & Promotions
Cost Plus World Market
“Wow, excellent use of my time. Saw many old friends and made some great new ones! Looking forward to seeing the partnerships deliver results.” Michael Tilley, US Lead Shopper Marketing and Strategic Partnerships
Mondelez International
“It was my first L.A. Office event so I didn’t know what to expect but I was amazed! I met so many great people and can’t wait to go back and figure out how we can work together!” Jaci McQuesten, Sr. Manager, Integrated Promotions
Kellogg's
“Industry Insights Summit is a great place to meet new partners and develop exciting relationships. They make networking not work!” Gaye Dean, Marketing Director, License
Target
"The Brand Partnership Forum hosted by The L.A. Office is one of the most informative and well-run networking events I have ever attended." John Boccuzzi, VP, Edible for Business
Edible Arrangements, LLC.
“Every time I attend an LA Office event I form relationships that benefit me all year. One of the best conference for partnerships.” Karen O'Brien, VP, Global Social Sales
Western Union
“The Industry Insights Summit is one of the most productive meetings of the year. The L.A. Office put on a great show & create the optimum environment for networking! Worth the time & money – BIG TIME!!!” Scott Flynn
PlayMonster
“By far, the best conference I have attended. The L.A Office has found the right combination of quality, highly relevant speakers, networking opportunities, and casual atmosphere that allow for developing ideas and relationships for future success.” Lauren Hatton, Partnership & Promotions Manager
Legoland Florida
“L.A. Office events literally invite only the best of the best within the partnerships realm which delivers great connections insight.” Aubrey McClure, Head of Partnerships & Promotions
Activision
“Blown away by how great this conference is. The engagement of the attendees is high, with everyone open to new ideas and opportunities.” Doug McVehil, Brand Marketing
Amazon Music
“There has never been a better way to connect with today's most relevant brands. Haven't missed a conference in years…and my network is evidence of that!” Sonya Latreille, Director of Social Media and Public Relations
Schwarzkopf Professional
“This is by far the best conference I've been to - and easily the most fun! Everyone is so nice, approachable and willing to discuss partnerships. I highly recommend for anyone looking for a great environment to learn, share, network - and drink!” Courtney Jamieson, VP, News Business, Brand Partnerships
Universal Music Group & Brands
“The networking and quality of attendees is the best in the industry! Priceless connections and new friends.” Dusty Nosek, Director, New Business Development
Lime Media Group
“The Forum and Industry Insights are by far the best two conferences I attend each year. The contacts we've made and relationships we forged have proved invaluable to the Kidz Bop Brand.” Sasha Junk, SVP, Marketing & PR
KIDZ BOP
“Great set of speakers; love the social/networking aspect - L.A. Office has made it very easy to get to know the attendees.” Priscila Stanton, Director of Marketing
Ready Pac Foods
“Everyone is so genuine, friendly and eager to make meaningful connections. The partnerships that have resulted from these conferences are truly unique and as a result of these connections, strong and extremely innovative.” Catherine Cantone, Coordinator, Events & Trade Marketing
The Weather Channel
Why are our events for you?
Meet Top Marketing Executives
Our exclusive event delivers results by inviting only senior-level, client-side partnership marketers to attend. If this is you, we promise an experience that's relaxed, engaging, focused on the future, and dedicated to helping you build successful partnerships.
Relevant Speakers, Important Topics
Each of the speakers at the Summit & Forum comes from a brand that is a category leader within his or her industry. Speakers introduce participants to marketing insights and trends in their industry, as well as the activities and opportunities specific to their company. Forum attendees can expect to learn about innovative promotional programs from the best, most influential marketers in the world, and leave with the necessary tools to create effective partnerships.
Our Sessions Start Conversations
Our events feature two informative "RoadShow Snapshot" sessions, that give attendees a behind-the-scenes look into the entertainment industries—allowing industry professionals to introduce major, soon-to-be-released properties and compelling partnership marketing opportunities.
Partnerships are Born at our Events
Our events have generated hundreds of successful marketing partnerships. The reason is simple: we know how to connect people and start the conversations. Our events bring the best people together and create a smart, lively program in a relaxed, creative atmosphere.
Consulting Services
Your Connection to the Entertainment Industry
Many brands either do not have a physical presence in Los Angeles, or do not have the expertise necessary to navigate the world of entertainment partnership marketing. The L.A. Office provides clients with a local presence and an acumen build successful entertainment partnerships. The L.A. Office consulting service identifies the hottest properties, connects the key decision-makers and guides clients through all phases of the partnership marketing process. With the global entertainment business becoming ever more complex, The L.A. Office offers clients a suite of partnership services, including:
- PROPERTY IDENTIFICATION – The L.A. Office evaluates hundreds of marketing opportunities and identifies the leading programs to strengthen the bond between your brand and consumers.
- ACCESS – The L.A. Office has worked with all major entertainment companies, allowing us to promote your brand directly to key brand and entertainment executives.
- PRESENTATIONS – In addition to traditional property reviews, The L.A. Office will streamline your review process by culling through the numerous available opportunities and presenting only those that meet your company's marketing goals and objectives.
- NEGOTIATION – With experience promoting both brands and entertainment properties, The L.A. Office helps streamline negotiations, often resulting in significant cost savings.
- SUPPORT – The L.A. Office continually works with its vast network of brand and entertainment industry partners providing your company with a constant presence within the entertainment marketing industry.
Check out some of the programs we've helped put together in the past.
OTTER POPS | EXTRA TV
The Jel Sert Company and Telepictures' ExtraTV teamed up to promote the 2017 “Otter Pop Vibes Tour”.
FLA-VOR-ICE | UNIVERSAL STUDIOS
Mktg Partnership between Jel Sert and TRANSFORMERS THE RIDE 3D
HALLMARK CHANNEL | CHEESECAKE FACTORY
Nat'l promo for Hallmark Channel original movie
DISNEY | SOUTHWEST
Disney Home Entertainment and Southwest Airlines for Tinker Bell
