 |
"One of the great things about RoadShow is that with such a diverse
group of brand marketers attending, we can present our whole array of films
and talk to partners of every scale.”
LeeAnne Stables, Executive Vice President, Worldwide
Marketing Partnerships, Paramount Pictures
|
 |
"RoadShow is one of the most important marketing events I attend...
I haven't missed it in seven years!”
Jennifer Lane Landolt, Director, Kids and Family Marketing,
McDonald's Corp
|
 |
"RoadShow was the springboard for us diving into entertainment marketing!”
Achelle Dunaway, Marketing & Creative Director,
e.l.f. Cosmetics
|
 |
"RoadShow provides a great platform to network with key entertainment
executives and brand marketers. The presentations supply a wealth of information
that we use all year long as we put our programs together.”
Bari Medgaus, Promotions Director, GQ Magazine
|
 |
"RoadShow gives me a chance to spend time with the marketing side of
the studios. It brings all the key players in the industry to one place, and
shows what's available for tie-ins."
Marty Ordman, VP of Marketing Services, Dole Food Company
|
 |
"We are third year sponsors. You can feel the power of RoadShow right
away; it's been really successful for us. It opened a lot of doors."
Shelby Haro, Director of Sales, Fandango
|
 |
"We were delighted to be a major sponsor of this event and not surprised
by the quality of the attendance which made it such a tremendous success.
When the essence of a brand is reflected in the selected property our experience
shows that tie-ins can be a powerful tool in Brand Activation. We believe
that partnerships between brands and license owners will continue to strengthen
and we're happy to be making a positive contribution."
Graham Kemp, Global CEO, The Marketing Store
|
 |
"One of the biggest benefits of our RoadShow sponsorship was the ability
to position United Media alongside the "big guns" in entertainment.
The L.A. Office provided a perfect venue to showcase our upcoming releases
and properties and at the same time, helped us create a sponsorship package
that met our needs. Many qualified leads have resulted from our participation
in the event and it will most likely be months before we have taken full advantage
of these opportunities."
Christina Nix Lynch, Executive Director, Packaged Goods
& Promotions, United Media
|
|
"RoadShow is a one-stop shopping trip. During the event, I was introduced
to numerous industry leaders who provided excellent partnership opportunities
that Reebok will absolutely be pursuing.”
Darcy McQuiggan, Entertainment Specialist, Reebok
|
|
"Our relationship with ConAgra came directly out of the RoadShow. The
thing that impresses me the most about RoadShow is that it’s the only
place where you get to see the complete slate of entertainment that’s
being offered to clients. The movie studios are a huge revenue category for
our ad sales department, and they’re a huge content provider to our
audience, so it’s very important for us to see the whole slate too.”
Pam Kaufman, EVP of Marketing, Nickelodeon
|
|
"RoadShow is the one event where we can meet with the key people needed
to make partnerships happen. Whether it’s finding new marketing opportunities
or strengthening our entertainment relationships, Coca-Cola has been participating
in RoadShow for many years and we plan on many more.”
Christine Holland, West Region Director of Marketing
Activation, Coca-Cola
|
|
"RoadShow is the most important networking event of the year. I never
miss it. It's the one event where you can be assured to meet valuable new
contacts and maintain relationships built over many years.”
Ed Horasz, Director, Global Strategic Alliances, Mattel
|
|
"RoadShow is an amazing event and one of the most important opportunities
we have to meet new partners and show off our new slate of films.”
Rita Drucker, 20th Century Fox Filmed Entertainment
|
|
"RoadShow was a wonderful experience for Intel. The time saved by attending
was immeasurable. Nowhere but RoadShow can you meet with so many great individuals
and companies. Meetings that would generally take weeks and months to coordinate
we were able to conduct in just a few action-packed days.”
Steve Silver, Strategic Alliances Mgr - Media &
Entertainment, Intel
|
|
“RoadShow is a MUST-See event!” “Movie people have come
to realize that to be a big blockbuster film, a movie has to live off-screen.
These activities have therefore become much more important to the marketing
campaign for a movie. It's become a necessity.”
George Leon, EVP Consumer Marketing, Sony Pictures
|
|
"RoadShow is a great way to find out what's happening in entertainment
marketing. I found some interesting opportunities that I have already started
to pursue further.”
Jonathan Weiner, Volkswagen AG, Entertainment Marketing
|
|
"It’s been a wonderful opportunity to really see all the different
partners who are out there and available…you definitely learn to think
outside the box here in terms of your business.”
Will Minton, Taco Bell
|
|
"RoadShow is a great forum to interact with entertainment partners and
find what looks like the best business opportunity. We started our process
with Nickelodeon at RoadShow last year which lead to both a Spongebob Squarepants
promotion and a Fairly Oddparents promotion. RoadShow also began the process
for some Disney promotions for us.”
Rich Ferrington, ConAgra Foods
|
|
"We've made deals based on properties introduced at RoadShow and relationships
that help our entertainment marketing efforts throughout the year. RoadShow
is a must-attend event for Virgin!"
Diane Whitbread, Partnership Marketing, Virgin Atlantic
|
|
"We like to see the whole scope of what's available for tie-ins, and
RoadShow delivers that in a big way. Seeing how other retailers have used
the synergy of RoadShow for success gives us ideas for the future."
Robert Wilson, Subway Restaurants
|
|
"This year, the Army team came away with 18 solid partnership opportunities
as a result of attending this fabulous gathering of entertainment industry
decision-makers! We never imagined the range of entertainment and marketing
opportunities that we would find at one industry show!”
Shirley Kappa, Event Planning, The U.S. Army
|
|
"The L.A. Office RoadShow identified several movie tie-in programs which
M&M/Mars participated in. By bringing all the studios to one location,
I save a significant amount of time by acquainting myself with the new releases
instead of needing to schedule individual meetings with each studio.”
John Cavalier, Marketing Manager, M&M/Mars
|
|
|
 |
"This event is fun, engaging, informative, and relaxing. But hands down, the best part is making new friends and potential business partners."
Michelle Fino, Director of Integrated Marketing, FremantleMedia
|
 |
“This is one of the best forums to gain both insights into industry/consumer
trends and connect with likeminded people in a very comfortable and engaging
environment. How refreshing.”
Julie Lynn York, Strategic Lead, Partner Marketing, Brown-Forman Beverages
|
 |
“I accomplish more in 2 days attending Industry Summit than I do in
2 months in the office!”
Roxanne Holland, External Relations & Strategic
Alliances, Madame Tussauds/Merlin Entertianments
|
|
“A wonderful opportunity for an interactive peek behind the curtain
of various industries in an environment that facilitates future business opportunities.”
Shannon Pruitt, VP Integrated Marketing, Sponsorship,
Live Events, Fremantle Media
|
 |
“Two days after attending Industry Insights and I’m getting calls
already from companies wanting to partner with CMS. Very cool venue, awesome
attendee list and extremely productive, I’ll definitely be back!!”
Rita Spangler, Marketing Director, Classmates.com
|
 |
“I had heard from Cindy and others that the Industry Insight event
was great, but I did not know that it was THAT great!!! Mitch, you and your
team did a phenomenal job!!!! Everything was perfect, the location, the attendees,
the speakers, the activities…everything!”
Avery Bell, Director, Corporate Relations, Para Los
Ninos
|
|
“It was definitely one of the most effective and fun conferences I’ve
ever attended. And the location was phenomenal! Thank you so much for making
it all happen. And the sandcastle building…outstanding! Seriously, skills
for life!”
Lisa Bay Adams, Vice President, Marketing & Promotions,
Fox Walden Films
|
|
“This years’ Industry Insight even was indeed unique, definitely
the un-conference. From location to agenda, the size and quality of the attendees
it made for a productive and enjoyable experience. I will definitely be back
next year.”
Tom Valdiserri, Sr. Vice President, The Marketing Store
|
 |
“It’s a great way for industry and entertainment people to get
together in a fun yet rewarding atmosphere.”
Michael McHale, Corporate Communications, Subaru of
America
|
 |
“The best conference I've been to this year! The opportunity to connect
with like-minded people in an entertaining, intimate environment was exceptional.
The potential partner connections I made will be invaluable, hearing from
and spending time with high level in-the-know decision makers will prove to
be a great use of time and help me drive business results. I'll be back!”
Paula Beadle, VP Experiential Marketing, National Promotions,
Washington Mutual
|
 |
"Not only was the LA Office Industry Summit a welcome reprieve from
the daily onslaught of meetings and emails, but it was also a rare opportunity
to strategize on a macro level with leaders at the forefront of innovative
consumer marketing."
Michelle Hagen, Vice President, Theatrical Promotions,
Universal Studios Partnerships
|
 |
“The Industry Insights Summit was such a great experience…especially
compared to other industry functions. Because of how it’s managed (limited)
and who attends, everyone was comfortable to openly discuss their successes
and challenges allowing others to learn from them and/or help. This is definitely
one event I will look to attend each year! Again, thank you.”
Brian Pisarcik, VP of Development, Discovery Communications
|
 |
“I thoroughly enjoyed the event and met some wonderful new contacts.
L.A. Office really knows how to blend business and social activities to create
a relaxed but very productive environment.”
Paul Flett, VP World Wide Marketing & Promotions,
MGM Consumer Products
|
 |
“Conferences come and go, but there is something special about the
Industry Insights Summit. It is a unique opportunity to spend quality time
with quality people who are at the top of their game in a very relaxed, no
pressure environment. We are all in the relationship business, and Industry
Insights is where relationships are made."
Evan Greene, CMO, The Recording Academy
|
|
“This year’s Industry Insights Summit in Laguna was my first
L.A. Office event. It was by far the best convergence of Branding and Entertainment
movers and shakers I have ever seen. The quality of the participants far exceeded
my expectations and the presentations were fun, on point and insightful. I
will be attending again and would recommend anyone who wants to work with
the best in the industry to do the same.”
Holly Preuss, VP of Marketing, e.l.f. Cosmetics
|
|
"Of all entertainment marketing events, I would prioritize Industry
Insights as the one to attend, if lucky enough to be invited. The caliber
of attendees is unbeatable and provides a uniquely intimate and intelligent
environment for senior-level deal makers to really discuss shared issues and
opportunities thoughtfully."
Jeff Peterson, Director Corporate Promotion Marketing,
General Mills
|
|
"I've been to a LOT of conferences and the Industry Insights Summit
was hands down the most organized, most informative, and most enjoyable conference
I have ever been to. The speakers were top notch and I left with valuable
information I could immediately use to further my business objectives. I can't
wait to attend next year!”
Amy Lorbati-Banks, VP Global Promotions, Twentieth
Century Fox
|
|
"The Industry Insights Summit was a well-organized opportunity to network
with key brand executives as well as industry counterparts. We look forward
to seeing this event grow in years to come!”
Cherise McVicar, SVP National Promotions, Buena Vista
Pictures Marketing
|
|
"If you attend one conference in the business year, make it this one.
The best conference on what’s happening in the entertainment industry
today – period. Industry Insights is a gathering where senior entertainment
executives can let their hair down and really talk about the issues facing
the industry today. ”
Peter Sealey, Ph.D, The Sausalito Group (Former CMO,
The Coca Cola Co.)
|
|
"The Industry Insights Forum was a great intimate gathering of the top
brands and entertainment properties, giving us the chance to really get to
know the presenters.”
Stacy Krush, Director of Partnership Marketing, A&E
Network
|
|
"The Industry Insights Summit was up-close and personal. We had the
opportunity to hear the issues and needs of key industry marketers on a one-on-one
basis. I was able to get to know people and have fun all at the same time.
As a result, Sesame Workshop is in conversations with several attendees about
projects with which we can partner."
Anita Stewart, VP Corporate Sponsorship, Sesame Workshop
|
|
"The Industry Insights Summit afforded us unprecedented exposure to
the promotional gatekeepers in the entertainment industry....tremendous exposure!”
Jeff Muller, Director of National Promotions, Centerra
Wine Co. (Mondavi Wines)
|
|
|
|
"The L.A. Office knows how to leverage entertainment opportunities.
They're experts at identifying the key people and divisions that can maximize
our programs."
Jane Dretzka, VP of Marketing, The Marketing Store
Worldwide
|
|
"The L.A. Office Membership Program was the first resource I used to
find out about our entertainment opportunities and contacts for our brand,
and it’s still the only one I need today."
Cindy Spodek-Dickey, Kinetix Living
|
|
"The L.A. Office has one of the most responsive teams I've worked with.
If there is a question, it's answered; if you need information, they find
it; if you need help, they take care of it. "
Sherry King, Southwest Airlines
|
|
"We have been using The L.A. Office for over 7 years and have always
been able to rely on their quality, reliability and professionalism. Their
tools allow us to streamline data collection and save us time and resources...we
utilize both their website and their printed materials."
Tom Weeks, Starcom Entertainment
|
|
"The L.A. Office property database is a tool that we use daily. Our
clients expect us to be ahead of the Hollywood curve whether they are entertainment
based or part of traditional corporate America. The L.A. Office keeps us current!"
Patti Regan, The Regan Group
|
|
"We have been a member of The L.A. Office since 1995. The program has
expanded significantly, and we use the databases to help navigate huge volumes
of information. If I can't find it quickly, they are just a phone call away.
The entire team is very quick and responsive to my needs."
Pat Rowell, The CDM Company
|
|
"We rely on The L.A. Office as we plan our clients' entertainment activities.
They are the best - an excellent link to the entertainment community."
Bobbi Merkel, Tracy Locke
|
|
|
|
"The L.A. Office has been an invaluable business partner and friend
to The Coca-Cola Company. Specifically, their in-depth knowledge of the licensing
industry combined with their experience in strategic property identification
have positively positioned us to achieve our business objectives."
Melissa Prewitt, The Coca-Cola Company
|
|
"We were thrilled with the responses we received from using The L.A.
Office Email Marketing Program. No only did we get the word out to a large
and targeted audience, but the phones started ringing within minutes. It’s
an extremely efficient way of doing business.”
Syrinthia Studer, VP, Marketing Partnerships and Promotions, Loews Cineplex Entertainment
|
|
"The L.A. Office Entertainment Report and laoffice.com have been invaluable
tools for keeping a pulse on hot new properties. These resources have been
extremely beneficial for developing key recommendations for our clients.”
Tom Krutilek, Marketing and Licensing, Aspen Marketing
|
|
"The L.A. Office provides industry insight and access to industry leaders,
which is critical to the success of any entertainment marketing initiative."
Diane Whitbread, Virgin Atlantic
|
|
"A great instant and comprehensive resource – the one I turn to
for everything that has to do with entertainment.”
John Kocis, Concept One
|
