TERMINATOR SALVATION

Type: Theatrical
Timing: May 2009
Studio: Warner Bros. Pictures
Partners: Jeep, Six Flags
Category: Automotive
Target/Product: Adults

Warner Bros. Pictures teamed up with Jeep and Six Flags theme parks to promote the theatrical release of TERMINATOR SALVATION with the Jeep Summer Thrill Sweepstakes. Contestants entered at www.jeepsummerthrill.com. One Grand Prize winner received a 2009 Jeep Wrangler Unlimited Rubicon and one family four-pack of tickets to any U.S. Six Flags Theme Park valid during the 2009 season. Fifty First Prize winners received a family four-pack of tickets to any U.S. Six Flags Theme Park valid during the 2009 season. Six Flags Magic Mountain created TERMINATOR SALVATION: The Ride presented by Jeep, a wooden rollercoaster that opened on May 23, 2009. The promotion was supported by co-branded Jeep and TERMINATOR SALVATION print ads that ran in magazines such as People. The sweepstakes ran from May 1 through May 31, 2009.