BRIDE WARS

Type: Theatrical
Timing: January 2009
Studio: 20th Century Fox
Partners: Bluefly.com
Category: .coms
Target/Product: Women, Adults

20th Century Fox and online retailer Bluefly.com teamed up to promote the theatrical release of BRIDE WARS with a contest. Contestants entered online at http://www.bluefly.com/custom/custom.jsp?promoId=m1060009 by filling out a registration form and submitting their own personal wedding war story. A panel of judges determined which story was the best, and the winner received a $1000 electronic gift certificate to Bluefly.com. Bluefly.com also hosted a trailer for BRIDE WARS on its site as well as a Bridal Beatdown Online Game. The promotion began December 23, 2008 and ended January 12, 2009.