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NEW YORK -- Will the third installment of Xbox's
Halo game be able to rise up and vanquish the trio of mighty
entertainment franchises—Spider-Man, Shrek and Pirates
of the Caribbean—to be crowned king of entertainment
for 2007? more |
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Tie-in firms help studios match products with
DVDs. When Cinderella needed help to get to the ball and hook
up with Prince Charming, she called a fairy godmother. To
hook up with Swiffer, she needed a team of... more |
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NAPA VALLEY -- In their pursuit of consumers,
brand marketers have relied on a host of sports and entertainment
offerings from free tickets and collect-and-win contests to... more
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The next few months will be event-filled for
promoters, with the National Incentive Show kicking off proceedings
later this month (see NIS Preview, in this issue). more |
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Product Tie-Ins Add Millions to Movie's Take
"The Cat in the Hat" opens this week. And corporate sponsors
are at a peak. Hershey, Rayovac, MasterCard too. Lots of firms
want to hawk products to you. more |
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You complete me. Brand marketers and entertainment
companies are, after many fits and starts, realizing that
they really do belong together. The prenuptial details more
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Two days and six hours into the three-day L.A.
Office RoadShow, an attendee ad-dressed an entertainment marketing
panel that included Sony's George Leon, reality-TV guru Mike
Fleiss and actor-cum-marketer Corbin Bernsen. more |
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The world of music Tuesday offered up a preview
of marketing and licensing opportunities that featured live
performances to a theatre filled with large and small brands.
more |
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If you can't think of the "Austin Powers"
franchise without craving Corn Nuts, then the L.A. Office
is doing its job. Created in 1994 by Mitch Litvak, the company
bridges the gap... more |
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Musician Franky Perez and his band rocked their
hearts out Tuesday afternoon at the Henry Fonda Theatre in
Hollywood to a packed audience. Perez and representatives
from his label, more |
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Navigating the intersection of Madison and Vine
can be overwhelming, if only for the sheer volume of information
to be tracked by both sides. But once a year, at the L.A.
Office RoadShow, the traffic flows smoothly. more |
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Any smart marketer needs to know what is going
on in the entertainment industry, no matter what industry
they are in, because across the board, companies are using
entertainment more than ever before. more |
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There's nothing I hate more than -- wait a minute
-- there are a million things I hate more than events held
for the marketing industry. But I really hate events that
are held for the marketing industry. more |
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A surprise video appearance by former President
Bill Clinton capped The L.A. Office RoadShow entertainment
marketing conference Sept. 23-25, with the Hollywood gathering
seeing increased interest... more |
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Roadshow, a.k.a Hollywood's upfront, is adding
broadcast and cable networks to its customary Hollywood film
studio presentations for assembled marketers and advertisers.
The event's name becomes a misnomer this year too. more |
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"Jill Brody, director of promotion for
E! Networks, says the L.A. Office RoadShow will help major
corporations preview upcoming network shows to see if they
can incorporate their products into future programming ...
more |
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“This year's RoadShow will be the first
in which TV networks will present to prospective clients.”
Mitch Litvak said. As the TV networks and Madison Avenue brace
for their annual upfront mating dance, more |
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"The shift in format will allow the event to
set up presentations by many TV networks in L.A., where participation
has always been the heaviest anyway... more |
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