The L.A. Office Brand Partnership Forum

2016 Forum Schedule (Click here to download a PDF of the event schedule)

The following presenters will speak about key marketing trends, activities and opportunities at the heart of the promotional marketing community. Networking at the Brand Partnership Forum is always top-notch, so we've allocated additional time and venue space for planned and impromptu meetings.

This schedule is subject to change prior to the Forum.

Wednesday, October 5th, 2016

  1. 3:00-5:30 PM

    Badge pick-up (and a glass of wine) is available in lobby of the Hutton Hotel
    Event Badges may be picked up at the Opening Night Party.

  2. 6:00-9:30 PM

    Opening Night Party
    Located at Winner's Bar & Grill
    1913 Division Street Nashville, TN
    Co-Sponsored by:Sony Music Nashville & Alliance Connection

Thursday, October 6th, 2016

All Sessions will be taking place in the Vista Ballroom at the Hutton Hotel: 1808 West End Ave Nashville, TN

This is a great time to plan meetings or just get in some early morning networking.

  1. 8:00-9:00 AM

    Continental Breakfast: This is a great time to plan meetings or just get in some early morning networking.
    Sponsored by: zakHill Group


  2. 9:00 AM

    Opening Session and Introductions
    Vista Ballroom, Hutton Hotel
    Presented by Mitch Litvak, The L.A. Office

  3. Understanding the Fast Food Industry & its Opportunities
    Presented by Brad Haley, Chief Marketing Officer


  4. Morning Break(approximately 15 minutes)
    Sponsored by:The Marketing Store


  5. RoadShow Snapshots - Television
    Special 5-minute sneak peeks at upcoming opportunities in Television


  6. 12:00-1:00 PM

    Lunch: Vista Ballroom, Hutton Hotel
    Sponsored by Fandango


  7. 1:00 PM

    Afternoon Sessions Continue
    Vista Ballroom, Hutton Hotel

  8. Reaching Consumers with the Latest Digital Trends
    Presented by Jenifer Dasho, Brand Partnerships


  9. Breaking the Mold: Insights into the Gifts & Novelties Industry
    Presented by John Boccuzzi, Vice President, Edible for Business


  10. Afternoon Break (approximately 15 minutes)
    Sponsored by:Kennedy Space Center


  11. Baked Goods and Snacks
    Presented by Burke Raine, Chief Marketing Officer


  12. Tapping into the Beer and Wine Industry
    Presented by Rachel Newman, Export & Global Brand Manager

  13. 4:30 PM

    Afternoon Sessions End

  14. 5:45 PM

    Shuttles depart the Hutton Hotel for the evening event


  15. 6:00-7:15 PM

    Thursday Night Reception
    Sponsored by: GGP
    Located at the George Jones Museum
    128 2nd Ave North, Nashville, TN 37201

  16. 7:15-10:30 PM

    Thursday Night Dinner & After Party
    Located at the George Jones Museum
    128 2nd Ave North, Nashville, TN 37201

Friday, October 7th, 2016

All Sessions will be taking place in the Vista Ballroom at the Hutton Hotel.

Please note that session times vary and there will be a break in the morning.

  1. 8:30-9:30 AM

    Continental Breakfast: This is a great time to plan meetings or just get in some early morning networking.
    Sponsored by: zakHill Group


  2. 9:30 AM

    Morning Sessions
    Vista Ballroom, Hutton Hotel

  3. Insights into CPG & the Breakfast Category
    Presented by Melissa Pawlowicz, Sr. Director, Integrated Promotions


  4. RoadShow Snapshots - Music
    Special 5-minute sneak peeks at upcoming opportunities in Music

  5. Morning Break(approximately 15 minutes)
    Sponsored by: Sponsor this!

  6. Insights on Wireless Communications
    Presented by Mike Belcher, VP, Media and Partnerships

  7. 12:15-1:15 PM

    Lunch: Vista Ballroom, Hutton Hotel

  8. 1:15 PM

    Special Event Prizes

    Afternoon Insights Sessions Continue
    Vista Ballroom, Hutton Hotel

    Special Performances and Presentation

  9. Discover the Power of Music in the Music City
    Presented by the Country Music Association

    Whether your business is entertainment or consumer brands, music is a powerful tool for reaching your target audience and homing in on consumers. Music also provides exciting opportunities for partnership marketing! Working with the CMA, we've lined up some very special sessions for Friday afternoon. The afternoon will offer amazing insights designed to help everyone use music in their marketing strategy. And we have live performances too! What's a visit to Nashville without great music?

    A great opportunity for Brands and Entertainment Marketers alike! Brands have been using music partnerships for years but entertainment marketers are now taking advantage of music more than ever before. If your entertainment property has a soundtrack, you can tap into a lot of resources to promote it. We'll show you how to leverage the record label's marketing efforts, the artist's fan base, live performances, and artist media coverage to promote your property and drive attendance and ratings.

    Make a Musical Connection. A song is a powerful tool for connecting to your audience on a deep emotional level. To demonstrate that power in action, we've set up a unique songwriters' session with Nashville-based artists. You'll learn how talented songwriters use their craft to make your audience laugh, cry, fall in love, and get pumped-up with excitement. And you'll also get to listen to some great music!

  10. 3:30-5:00 PM

    Friday Night Happy Hour: Mezzanine of the Vista Ballroom, Hutton Hotel

Saturday, October 8th, 2016

Saturday Morning Networking
While there are extensive networking opportunities built into the event, Saturday is an open day for brand and entertainment marketers to schedule one-on-one meetings. Take advantage of the group rate at the hotel, and make plans to meet with many of the marketers on Saturday Morning!

  1. 9:30-12:00 PM

    Saturday Morning Brunch: Tartufo
    1808 Hayes Street, Nashville, TN
    Sponsored by: Entertainment Marketing Group

    Located in the heart of West End, Tartufo is Nashville's newest destination for the ultimate Italian, fine dining experience and cuisine. Visit Tartufo's website here.

Event Production By:

Zoe Productions