Consulting Services

Your Connection to the Entertainment Industry

The L.A. Office consulting service identifies the hottest properties, connects the key decision-makers and guides clients through all phases of the partnership marketing process. With the global entertainment business becoming ever more complex, The L.A. Office offers clients a suite of partnership services, including:

  • PROPERTY IDENTIFICATION – The L.A. Office evaluates hundreds of partnership opportunities and identifies the leading programs to strengthen the bond between your brand and consumers.
  • ACCESS – The L.A. Office has worked with all major entertainment companies, allowing us to promote your brand directly to key brand and entertainment executives.
  • PRESENTATIONS – In addition to traditional property reviews, The L.A. Office will streamline your review process by culling through the numerous available opportunities and presenting only those that meet your company's marketing goals and objectives.
  • NEGOTIATION – With experience promoting both brands and entertainment properties, The L.A. Office helps streamline negotiations, often resulting in significant cost savings.
  • SUPPORT – The L.A. Office continually works with its vast network of brand and entertainment industry partners providing your company with a constant presence within the entertainment marketing industry.

The L.A. Office is THE place to identify, create and execute best-in-class partnership marketing programs!

REQUEST ADDITIONAL INFORMATION

TThe Jel Sert company was founded in 1926 and continues their commitment to providing consumers with quality products that put the fun in food. To add another layer of fun, the Jel Sert team turned to The L.A. Office to bring enticing entertainment partnerships to their Otter Pops, Fla-Vor-Ice and Wyler’s Light brands.

  • Otter Pops and Extra TV

    OTTER POPS EXTRATV GIVEAWAY

    The Jel Sert Company and Telepictures' ExtraTV teamed up to promote the 2017 “Otter Pop Vibes Tour”. The partnership included a sweepstakes offering one lucky viewer a year’s supply of Otter Pops. Fans could participate by tuning into the show's broadcast and completing an online entry form on ExtraTV’s website.

    The promotion was featured in and ExtraTV segment hosted by Charissa Thompson at Universal Studios Hollywood. Theme park visitors who stopped by the set received frozen ice bar samples, as well as T-shirts featuring the OTTER POPS characters.

    The sweepstakes period ran from April 25 – September 30, 2017.

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  • Fla-Vor-Ice and Universal Parks & Resorts

    FLA-VOR-ICE AND UNIVERSAL PARKS & RESORTS: #BIGFLAVORICEFUN

    The L.A. Office, co-developed and facilitated a marketing partnership for The Jel Sert Company’s Fla-Vor-Ice Pops in support of both Fla-Vor-Ice’s #BIGFLAVORICEFUN initiative and Universal Studios Hollywood and Universal Orlando Resort’s TRANSFORMERS THE RIDE 3D , along with the movie sequel, set to release summer 2017.

    The partnership included TRANSFORMERS and Universal Parks and Resorts-branded creative on 16-count Fla-Vor-Ice freezer pop boxes, the exciting prospect of a family trip sweepstakes, in-store POS in approximately 15K stores like Kroger, Rite Aid, Safeway, Walmart and more.

    The program was supported by: in-store radio at 1,100 Kroger locations nationwide, spanning two weeks to include Memorial Day weekend; comprehensive social, mobile and digital campaign via a mobile-optimized microsite with a photo upload feature for social sharing at flavorice.com/promotion; Twitter, Instagram and organic and boosted Facebook posts.

    Grand prize winners had the opportunity to receive one of two trips for four to Universal Studios Hollywood or Universal Orlando Resort. Additionally, 10 secondary prizes consisting of Universal-branded jackets were part of the promotion.

    In addition to providing excitement at retail, the program was developed to enhance online activity on Fla-Vor-Ice digital platforms and capture email addresses for continued brand dialog with, and future offers to, loyal consumers.

    The promotion ran from April 1 – September 15, 2017.

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  • Otter Pops and Universal Studios Hollywood

    OTTER POPS GO HOLLYWOOD PROMOTION

    The L.A. Office developed and executed a marketing partnership for Jel Sert’s Otter Pops in support of the all new 3-D experience, DESCPICABLE ME MINION MAYHEM, at Universal Studios Hollywood.

    The promotion included DESPICABLE ME MINION MAYHEM branded on-pack creative and in-store POS in approximately 15K stores like Kroger, SuperValu, Rite Aid and Safeway. The program was so enticing that Walmart brought the partnership to its 3,500 stores.

    The program was further supported with a comprehensive social, mobile and digital campaign via Jel Sert and Universal Studios Hollywood owned media including a mobile-optimized microsite and game at OtterPopsGoHollywood.com, banner ads, Twitter and Facebook posts.

    Grand prize winners received family vacation packs for 4 to Universal Studios Hollywood to experience the DESPICABLE ME MINION MAYHEM ride. Daily entrants had the chance to win Despicable Me or Otter Pops branded prizes.

    In addition to providing excitement at retail, the program was developed to increase online activity on the Otter Pops Facebook page and other Jel Sert media.

    The promotion ran from May 1, 2014 – January 31, 2015.

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  • Wyler’s Light and Fandango

    Movie Night Sweepstakes

    To drive additional awareness and excitement to Wyler’s Light’s marketing efforts; The L.A. Office created a partnership with Fandango and developed the 100 Days of Giveaways promotion.

    Daily Entrants had the chance to win 1 of 100 family movie packs for 4 from Fandango and Wyler’s Light Singles to Go drink mixes. Eight winners received Ultimate Movie Prize Packages including assorted snacks, a Best Buy gift card and Wyler’s Light Singles to Go. The grand prize winner received a 60” television, Blu-Ray DVD Player and a year’s supply of Wyler’s Light.

    Not only does the promotion drive awareness to the FSI, but it delivered Facebook “Likes” and email opt-ins as well.

    The program kicked off on May 15 and ran through August 22, 2014 with an FSI drop on May 18, 2014.

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  • Dinner and a Movie

    The L.A. Office secured 3 "Dinner and a Movie" partnerships in target DMA to extend The Cheesecake Factory's first ever regional advertising campaign.

    Entertainment One for A LATE QUARTET:
    Regional morning show WFAA-TV (ABC) "Good Morning Texas" (80K viewers W25-54) including five on air mentions and televised sampling of seasonal product with hosts and in-studio audience.

    Focus Features for HYDE PARK ON HUDSON:
    Full page, 4c ad in Dallas Morning News (circ. 410K) as well as in-theater exposure at film screening

    Universal Pictures for BOURNE LEGACY
    4c advertisement in regional print promotion (circ. 410K) and screening

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Featured Case Study:

The Cheesecake Factory

With 30 years experience and close to 170 locations throughout the United States, The Cheesecake Factory has been a runaway success in the famously difficult restaurant industry. So in 2012 when The Cheesecake Factory wanted to harness the power of entertainment partnership marketing, they turned to The L.A. Office to develop a variety of barter programs that delivered meaningful results on a limited budget.

  • HC's LOVE AT THE THANKSGIVING DAY PARADE

    Holiday Cheesecakes sweepstakes

    The L.A. Office secured a national sweepstakes and promotion for The Hallmark Channel's original movie LOVE AT THE THANKSGIVING DAY PARADE.

    The promotion included a seasonal product integration into the film, a :30 commercial spot during the premiere, 4 keyables during subsequent airings, a custom online game, a social & digital media campaign and in-restaurant signage with a QR code accessing exclusive content.

    The bartered program delivered 3.7MM premiere viewers among target demo (W25-54) with a 2.1HH rating. Subsequent airings garnered an additional 1.5MM impressions (W25-54). Online activity earned 150K promo spot viewers, 338K sweepstakes entries, 44K newsletter opt-ins and 25K Facebook likes. Additionally, hallmark channel's dedicated newsletter was received by 700K fans with a 29% open rate and a 11.5% click-thru rate.

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  • Premiere Radio Networks/ Clear Channel

    Holiday Sweepstakes

    Premiere Radio Networks / Clear Channel: Holiday Sweepstakes In order to promote The Cheesecake Factory's seasonal product and gift cards, The L.A. Office secured bartered participation in holiday sweepstakes with 5 nationally syndicated radio programs.

    The Cheesecake Factory leveraged $5,000 in product as a featured prize to receive over $20,000 in media value including 12 talk segments and online exposure from Elvis Duran and the Morning Show, The Bob & Tom Show, Sixx Sense with Nikki Sixx, After MidNite with Blair Garner and The Sweat Hotel with Keith Sweat.

    The programs resulted in over 27,000 sweepstakes entries and 58,000 page views.

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  • Dallas Extension Program

    Dinner and a Movie

    The L.A. Office secured 3 "Dinner and a Movie" partnerships in target DMA to extend The Cheesecake Factory's first ever regional advertising campaign.

    Entertainment One for A LATE QUARTET:
    Regional morning show WFAA-TV (ABC) "Good Morning Texas" (80K viewers W25-54) including five on air mentions and televised sampling of seasonal product with hosts and in-studio audience.

    Focus Features for HYDE PARK ON HUDSON:
    Full page, 4c ad in Dallas Morning News (circ. 410K) as well as in-theater exposure at film screening

    Universal Pictures for BOURNE LEGACY
    4c advertisement in regional print promotion (circ. 410K) and screening

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Past and Present Clients

  • The Spy Who Shagged Me
    New Line Cinema

    Marketing Promotional Campaign

    New Line Home Video and Visa for Austin Powers

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  • Forrest Gump
    Paramount Home Entertainment

    Marketing Promotional Campaign

    The L.A. Office secured an on-pack and value-added coupon with Russell Stover to promote FORREST GUMP on DVD

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  • Bear and the Big Blue House
    The Jim Henson Co.

    Marketing Promotional Campaign

    The Jim Henson Company and Yoplait Yumsters for Jim Henson's Bear and the Big Blue House

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  • Nightmare on Elm Street
    New Line Cinema

    Marketing Promotional Campaign

    New Line Home Video and Jose Cuervo for Nightmare on Elm Street

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  • Lion King II Simba's Pride CD-Rom
    Disney Interactive

    Marketing Promotional Campaign

    Disney Interactive and General Mills Cheerios for Lion King II Simba's Pride CD-Rom

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  • Coca-Cola

    Marketing Promotional Campaign

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  • Starbucks

    Marketing Promotional Campaign

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  • Tinker Bell
    Walt Disney Studios Home Ent.

    Marketing Promotional Campaign

    Disney Home Entertainment and Southwest Airlines for Tinker Bell

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  • Fine Line Features

    Marketing Promotional Campaign

    The L.A. Office secured several partnerships to gain exposure and create excitement for their theatrical and home entertainment releases

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  • Disney Channel

    Marketing Promotional Campaign

    The L.A. Office secured several partnerships to increase awareness and generate excitement for the launch of new series

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  • The Little Vampire
    New Line Cinema

    Comprehensive Marketing Campaign

    The L.A. Office secured a comprehensive program in support of THE LITTLE VAMPIRE

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  • The Bachelor
    New Line Cinema

    Marketing Promotional Campaign

    The L.A. Office secured several partners in support of THE BACHELOR

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