ALSO ON LAOFFICE.COM...
MEMBER TOOLS
LA Office Calendar
Hollywood, California
September 16-18, 2008
Sofitel Los Angeles, California
Laguna Beach, California
April 29-May 2, 2009
The POWER BREAKFAST for the Entertainment Marketing Community!
The Most Important Reason Not To Skip Breakfast
The Industry Insights Breakfast Series just made breakfast more important than ever before! Specifically created for entertainment marketers, networking, "State-of-the-Industry" presentations, and the Industry Insights Source Books provide attendees with strategic insights and updates from some of the most influential brands in America. The reviews are in and the Breakfast Series is a success on both a networking and educational level!
With hundreds of entertainment marketers participating in the series to date, it's the most important reason not to skip Breakfast.
To REGISTER for the Industry Insights Breakfast Series, click here.
Now half-way through the 2008 Industry Insights
Series, the Breakfasts are only getting better!
June's breakfast featuring
Facebook and Allrecipes.com set a record for attendance- don't miss
out on the next!
Insights on Video Sharing Presented by Chris Di Cesare, Chief Marketing Officer, YouTube
You've all spent time at your desks watching the latest video someone emailed you. And you probably sent it to someone else if you found it the least bit compelling. Admit it. But do you really know how and why that happens? Chris Di Cesare, Chief Marketing Officer, YouTube, will discuss the online video sharing industry and finally let you explain to your boss that you're not just watching a video, you're doing research!
Founded in 2005, YouTube is the leader in online video, and the premier destination to watch and share original videos worldwide through a Web experience. YouTube allows people to easily upload and share video clips on www.YouTube.com and across the Internet through websites, mobile devices, blogs and email. Everyone can watch videos on YouTube. People can see first-hand accounts of current events, find videos about their hobbies and interests, and discover the quirky and unusual. As more people capture special moments on video, YouTube is empowering them to become the broadcasters of tomorrow. In November 2006, within a year of its launch, YouTube was purchased by Google Inc. in one of the most talked-about acquisitions to date. YouTube has struck numerous partnerships with content providers such as CBS, BBC, Universal Music Group, Sony Music Group, Warner Music Group, NBA, The Sundance Channel and many more.
Insights on the Oil Industry and High Performance Auto Products Presented by Debra Emory, Global Marketing Communications Manager, ExxonMobil, Lubricants & Specialties
Gasoline and oil are frequent discussion topics these days. What we may not know as entertainment marketers are the opportunities to work with the top oil companies beyond the gas pump to create promotions that resonate with millions of motorists in retail and at home. Debra Emory, Global Marketing Communications Manager for the ExxonMobil Lubricants and Specialties Company will share her insights on some energy and demand trends, the challenges and opportunities this demand creates, as well as talk about the creative ways that entertainment brand marketers can reach targeted consumers through high performance auto products sold at retail, installed quick lube change centers and through various other touch points we may have overlooked.
Table Hosts:
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
The Breakfast Series is the only event created by entertainment marketers, for entertainment marketers with the sole purpose of providing executives with networking opportunities, industry-by-industry marketing information and the tools to effectively strategize and create successful promotional partnerships.
Taking place at the newly renovated Sofitel LA, participants will have the opportunity to interact and discuss ideas and issues affecting the marketing community.
The presentations target marketers involved in Film, Television, Home Entertainment, Gaming, Music, Sports and various Non-Profit Organizations, as well as brand marketers and marketing agencies involved in entertainment marketing.
IMPORTANT DATES for 2008
Insights On... |
||
|
Breakfast #1: |
Insights on Video Games, Presented by Dave Anderson, Senior Director of Business Development, Activision Online Dating, Presented by Adam Berger, Chairman and CEO, Spark Networks |
|
|
Breakfast #2: |
Insights on the Health and Fitness Industry, Presented by Tony Wells, EVP and CMO, 24 Hour Fitness |
|
|
Breakfast #3: |
Insights on Mass Online Communities, Presented by Matt Jacobson, Head of Market Development, Facebook | |
|
Breakfast #4: |
Insights on Video Sharing Presented by Chris Di Cesare, Chief Marketing Officer, YouTube | |
|
Breakfast #5: October |
||
|
Breakfast #6: December |
||
Breakfast sponsorships are available on a first-come, first-served basis. Let us put together a personalized sponsorship program for the Industry Insights Breakfast Series, The Insights Summit or RoadShow. Opportunities are listed at laoffice.com/breakfast/sponsors.asp or for additional information, call Mitch Litvak at (310) 275-2088 or email us at sponsors@laoffice.com
About The L.A. Office|Marketing Jobs|Membership Program|RoadShow|Industry Insights|Privacy Policy|Advertise|Contact Us
© 2004-2008 and ® The L.A. Office. Other trademarks, copyrights, logos and artwork are the property of the applicable owners.