The L.A. Office Media Kit

Marketing Solutions to Reach the Entertainment and Brand Marketing Communities

The L.A. Office offers a wide variety of marketing, advertising and sponsorship opportunities that can help businesses of all shapes and sizes target companies focused on entertainment marketing. Our products and services are utilized by marketing executives from both entertainment and brand companies as well as various types of agencies (i.e. advertising, promotion, experiential and more).

In addition, we host events throughout the year that bring everyone in the entertainment marketing community together. For detailed information on each event, please visit the each individual event’s site:

     •Industry Insights Breakfast Series

     •Industry Insights Summit

     •RoadShow Hollywood

To jump to specific sections, click on the link below:

     •Online Marketing

     •Email Marketing

     •Membership and Database Marketing

     •Membership Program and Events

All of the fees listed below are based on individual programs. We are happy to work with you to create a custom package utilizing one or several of our products and services. Our goal is to help you save time and money, all while reaching your specific objectives.

For more information, please call us at (310) 275-2088 or click here.

Online Marketing

Ad units on laoffice.com

Laoffice.com is the hub of the entertainment marketing community. The site is visited regularly by L.A. Office members and non-members alike to stay on top of entertainment opportunities, industry updates and upcoming events. All of our marketing efforts (online and offline) drive to laoffice.com.

Ad specifications:

  - 300w x 250h (static)

  - Link to company web site

Ad units are available on a monthly basis:

One ad unit for one month: $ 400

Each additional month: $ 250

 

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Resource Directory

The laoffice.com Resource Directory is filled with companies, contacts and creative solutions. It's the destination of choice for marketers looking to find promotional resources for their upcoming programs. A listing in the Resource Directory can open new opportunities for your growing business.

All listings are valid for one year and include a minimum of one highlight in our weekly Entertainment Update e-newsletter. To reach an even greater audience, you can list your company in multiple categories.

All listings include:

  - Company logo (.jpg or .eps format)

  - Company description (100 words max)

  - Company contact (name, title, phone, email)

  - Link to company web site

  - Annual highlight in Entertainment Update

Annual Listing in one category: $ 495*

Additional categories: $ 199/each

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Event Calendar

Promote your marketing events directly to the entertainment and brand marketing community on the laoffice.com Event Calendar.

All listings include:

  - Posting for 30 days

  - Featured on the Event Calendar on laoffice.com section of the laoffice.com homepage

Send all listings to info@laoffice.com.

Initial 30 day listing: $ 100

Additional 30 days: $ 50

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Job Board

Advertise your open marketing jobs directly to the marketing community on the laoffice.com Job Board.

All listings include:

  - Posting for 30 days

  - Promotion of your listing on our e-newsletter, Entertainment Update (distribution: 20,000 marketers)

  - Summary of your listing on the Job Board with a link to your posting's individual page

Send inquiries to Cassie@laoffice.com.

Initial 30 day listing: $ 150

Additional 30 days: $ 75

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Email Marketing Opportunities

Entertainment Update Ad Banners

With a direct distribution to approximately 20,000 marketers, Entertainment Update provides companies with an opportunity to reach a highly targeted audience of marketers with involvement in the entertainment community. Published 46 weeks a year, marketers rely on Entertainment Update to find out about promotional trends, upcoming properties, industry events, contacts and more.

There are four ad units available each week:

  - Banner 1- Top of page

  - Banner 2- Top/Middle of page

  - Banner 3- Middle/Bottom of page

  - Banner 4- Bottom of page

Banner specifications:

  - 413w x 72 h (static)

  - Link to company web site

Banner one or two: $ 500

Banner three or four: $ 300

Purchase 6 weeks or more and receive a 15% discount

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Entertainment Update Top Ten Lists

Each issue of Entertainment Update features a number of Top Ten lists covering a variety of categories. Sponsor a Top Ten list and position your brand as the thought leaders in that category.

Top Ten list sponsorships are exclusive for six months to one year and available on a weekly or bi-weekly basis. Your logo and a link to your web site will be included on each sponsored list.

Current Top Ten Lists include:

  - Weekend Box Office

  - Home Video Rentals

  - TV Ratings

  - Top ALbum Sales

Logo specifications:

  - Size (tbd)

  - Link to your web site

Weekly sponsorship:

One Year: $ 5,000

Six Months: $ 3,000

Bi-Weekly sponsorship:

One Year: $ 3,500

One Year: $ 2,000

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Entertainment Insider- Available only for entertainment marketers

The Entertainment Insider allows entertainment marketers a chance to introduce their promotional opportunities to an extensive list of marketing professionals around the world. We bring your property to a highly targeted list of brand marketers and agency executives, all looking for entertainment partners.

Each Insider is customized with your key art, delivered in HTML or TEXT format and supported with a custom microsite on laoffice.com. Both the Insider and the micro site can include links to a specific URL for additional information on your property.

Distribution specifics:

  - Reaches approximately 20,000 brand and agency marketers

  - 4,000-7,000 open rate (20%)

  - 700-1,000 unique click-throughs from the Insider to the laoffice.com custom microsite

Material requirements:

  - All materials must be received two weeks prior to the launch of the email

  - Additional emails provided with insertion order

Member rate: $ 2,500

Non-Member rate: $ 3,500

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Membership and Database Marketing

Monthly Membership Mailing: Literature and premium distribution

At the beginning of every month, L.A. Office Members receive a monthly mailing with their Entertainment Report. This highly anticipated delivery can include additional literature or premium items (size limitations apply) within the shipping envelope.

Limit one insertion per company, per month. Please note that L.A. Office Member and event materials may accompany your insertion.

Please note the following:

  - Qty 150 items
  - Mailed to: The L.A. Office, Attn: Member Insert, 8981 Sunset Blvd., Suite 501, L.A., CA 90069
  - All items must be received by the first day of the month of mailing

Member rate: $ 250

Non-Member rate: $ 500

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Monthly Membership Mailing: Entertainment Report advertising

An ad page in the Entertainment Report provides you prime real estate to promote your entertainment property or company’s products/services to a distinct group of L.A. Office Members (approx. 150 members). Each member receives their printed Entertainment Report at the beginning of each month to find out about thousands of entertainment partnership opportunities, entertainment contacts and recent promotional tracking. Each Entertainment Report can include a maximum of two ads (i.e. cover and inside cover).

Ad specifics:

  - Size: 8.5”w x 11”h ad including ¼” white border (Full color)
  - Email to: artwork@laoffice.com or
  - Mailed to: The L.A. Office, Attn: Member Mailing Ad, 8981 Sunset Blvd., Suite 501, L.A., CA 90069
  - Materials must be received a minimum of 3 weeks before mailing

First Page (immediately after cover sheet): $ 375

Second or third pages: $ 300

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Direct Mailing

Utilize the extensive L.A. Office database for your next mailing! We have a targeted list of marketers from the entertainment, brand and agency worlds who's primary responsibilities are entertainment marketing and promotions.

Full List of 20,000 marketers: $ 5,000 (per mailing)

Customized lists (per 1,000 names): $ 300 per 1,000 names

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Additional L.A. Office Services

The L.A. Office Membership Program

From The L.A. Office Membership Program to RoadShow and more, The L.A. Office was created to provide marketers with instant and easy access to thousands of marketing opportunities from the entertainment industry. From the wide variety of entertainment content available to the contact information for the marketers responsible for bringing those opportunities to the marketplace. All of our products and services are designed to provide companies of all shapes and sizes with the best content options and direct access to the people and companies that can make your promotional activities a reality.

Our members rely on us and our extensive database on laoffice.com for easy-to-access and up-to-date information on thousands of upcoming Film, Home Entertainment, TV and Gaming properties. Plus, you’ll find the contacts to make your promotions a reality. In a simple and cost-effective way, we provide brand marketers, agencies and entertainment companies with the resources critical to creating successful entertainment promotions.

For entertainment marketers, The L.A. Office Membership Program puts your properties front and center for a massive audience of brand marketers and agency executives! We have the ability to highlight our Members’ promotional opportunities to an audience of over 20,000 marketers.

Click here for a breakdown of all of the services from The L.A. Office Membership Program.

Primary Membership: $ 3,250

Secondary Membership: $ 500

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For over 10 Years, RoadShow has been bringing Entertainment to the Brand Marketing Community. Mark your calendars for the 11th Annual RoadShow- September 16-18, 2008

In three exclusive days, over 100 entertainment marketing executives from more than 40 entertainment companies will reveal upcoming releases, promotional calendars and partnership opportunities in FILM, GAMING, MUSIC & TV.

Access the power of entertainment for your brand! Discover hundreds of opportunities presented by top entertainment marketing executives introducing their marketing opportunities with enough lead time to actually include them on your marketing calendar and develop innovative marketing programs that will impact your consumer targets.

Taking place in the heart of the entertainment industry (Hollywood, California), RoadShow is the event to be at each September!   Click here for more information...

Early Registration Rate (Prior to July 25, 2008): $ 995

Regular Registration (July 25-August 21, 2008): $ 1,195

Late Registration (after August 21, 2008): $ 1,395

Sponsorship Opportunities

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The Industry Insights Breakfast Series is the only event created by entertainment marketers, for entertainment marketers, with the sole purpose of providing executives with networking opportunities, industry-by-industry marketing information and the tools to effectively strategize and create successful promotional partnerships.

At each breakfast, participants will hear presentations filled with insights from senior-level marketing executives in the most promotion-friendly industries. Each presentation targets marketers involved in Film, Television, Home Entertainment, Gaming, Music, Sports, Non-Profit Organizations, Brand and marketing agencies all involved in entertainment marketing.    Click here for more information...

Visit www.laoffice.com/breakfast/about.asp for information about individual breakfasts and our speaker schedule.

There are a number of attendance packages available for the Breakfast Series including full tables (10 seats), half tables (5 seats) and individual seats:

Individual Breakfasts: $ 80

Table of Five: $400

Table of Ten: $800

Sponsorship Opportunities

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Exclusive and intimate, 150 participants have the opportunity to interact and discuss ideas, trends and issues affecting the marketing community.

Click here for a list of last year's attendees, and more...

Attendees must have the direct responsibility to select promotional partners, recommend promotional execution and/or define the promotional strategies for their company's properties and brands.  more information...

 

Let The L.A. Office provide your company with a package of marketing services to hit your audience

Call us at (310) 275-2088 or email mitch@laoffice.com and we'll put a marketing program together for you.